Brand activation
A brand activation lives for a few days, in a venue you do not control: a festival, a trade show, a tournament, a launch. The centrepiece has to draw people in, make sense in seconds and handle the crowd.
We design the game or experience, build it and run it on site. The projects below were delivered for brands directly or alongside their agencies.
21 projects · 2018—2025
Selected work
Three touch tablets run the tournament reception
Adidas · Retail · 2025- Event activation
- Web App
- Gamification
- Digital scenography
A zombie stage and karaoke controlled in DMX
The Coca Cola Company · Food & beverage · 2019- Event activation
- Digital scenography
- Interactive installation
- Web App
A giant pop-up book moves under DMX control
Office Français de la Biodiversité (OFB) · Public sector · 2020- Video mapping
- Interactive installation
- Event activation
Interactive installations
- Breitling
Tap the jackpot on a petrol pump
An event activation invites passers-by to win a prize claimable straight at the store.2023 · Luxury - Meetic
A touch booth records visitors' voices
Interactive installation at Printemps Haussmann recording voice notes and triggering DMX lighting cues.2023 · Tech - Xbox
A sprint track triggers a giant LED wall
An interactive event installation measures visitor sprints using laser sensors and giant display screens.2022 · Media - Bouygues
A micro box links quiz play to campus screens
An event activation synchronised live smartphones and TV screens across campuses.2022 · Tech - OPPO
The smartphone routing images to the control room
An event activation pairing a mobile app with printing terminals for a single-day showcase at Palais.2022 · Tech - AMEX
Gestures tracked in midair to win a trip
An interactive video projection installation at Lollapalooza Paris managed over 975 physical rewards.2022 · Finance - The Coca Cola Company
Dance to trigger stage lights
An event activation synchronising motion sensor choreography with live DMX lighting scenarios on site.2022 · Food & beverage - OPPO
The green screen booth that runs at the station
An event activation at the station processes images and stores 3,727 files on the cloud.2022 · Tech - Kronenbourg
An arcade cabinet runs a 3D race
An interactive installation runs a bike race across five procedural sections on a local network.2022 · Food & beverage - Décathlon
A running track renders distance in 3d
An interactive installation powers a 3 day virtual running track on a pc screen.2022 · Retail - Orange
A 3D screen controlled from a personal phone
Interactive kiosk synchronising mobile swipe controls in real time over WebSockets on exhibition stands.2022 · Tech - Sony
Four players race on DMX-lit steles
An interactive installation synchronises four steles with a multiplayer game on the event floor.2019 · Media - The Coca Cola Company
Two 3D worlds ridden on stationary bikes
An interactive installation projects two 3D environments driven live by the rider's pedalling motion.2019 · Food & beverage - Orange
A Christmas bauble blows a snowstorm
An event activation triggered a pressured confetti blower via DMX protocol on a retail tour.2018 · Tech
Apps & platforms
- Converse
A browser 3D virtual museum navigated live
An immersive WebGL exhibition displaying rotating shoe models with fluid point-to-point teleportation.2023 · Luxury - Orange
Instant winning codes served across every device
A web app manages instant-win mechanics and adapts seamlessly to point-of-sale tablets.2022 · Tech - Engie
A secure video platform for corporate teams
A video transcoding service processes live streams and powers mobile applications.2019 · Energy
Also built
Your next two days.
Electronics, fabrication, code and spatial design — all in-house. Five people, no subcontracting chain.
Let's talk- hello@thegobeliners.com
- +33 9 72 36 42 10
- Paris & Montpellier