Dance to trigger stage lights
An event activation synchronising motion sensor choreography with live DMX lighting scenarios on site.
Gallery
The project
The Coca Cola Company deployed an interactive booth during a street marketing activation in Paris. The challenge was to scan two silhouettes in real time and automatically edit a video without creating bottlenecks for the public. The studio equipped the booth with a vertical screen, synchronized lighting, and a real-time volumetric sensor. The system generated dozens of personalized videos per day of operation, which users retrieved directly on their smartphones. A single team programmed the visual interactions and installed all hardware on site.
- DMX
- Kinect
- After Effects
The challenge
For the launch of a beverage, the setup had to turn passersby into dancers and deliver a souvenir to them without delay. The slightest computing or network slowdown created a deal-breaking wait. The entire process had to run seamlessly, from the first movement in front of the sensors to playing the file on a mobile device.
The approach
Inside the container, depth sensors detect one to two participants in real time. Their silhouettes appear as stylized lasers on a large vertical screen. Digital scenography synchronizes LED spotlights with the music and movements. As soon as the track ends, our graphics pipeline encodes the personalized clip. A dynamic QR code is displayed to load the video directly onto a dedicated web application.
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