Record your styling on a tablet in pop-up stores
Phygital setup across two Parisian retail venues generating custom before-and-after video sequences.
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The project
Dyson deployed an interactive video kiosk across two Parisian retail locations during the launch of the Airwrap. The user journey required capturing two distinct before-and-after styling sequences with perfectly aligned framing. A web application running on a touchscreen tablet guided each customer using an outline silhouette overlay, then generated the final edited video. The setup operated continuously across both Parisian sites throughout the two-day event activation. Participants then automatically received their video via SMS and email for direct download.
- Elasticsearch
The challenge
The public and content creators came to test the Dyson Airwrap on camera. The challenge was to succeed with every in-store shot without slowing down the customer journey, and then edit and deliver a personalized video without requiring the sales teams to handle technical tasks.
The approach
We developed a web app on a touch kiosk featuring framing guidance and sequential capture. An automated engine combines the recorded feeds with the brand's animations. The interface manages consent collection, kiosk monitoring, and the immediate dispatch of the video link via SMS and email.
Results
The setup operated continuously throughout the 2 days of the experiential activation. It equipped 2 Parisian retail locations simultaneously, within the pop-up store and the Dyson flagship store.
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