A zombie stage and karaoke controlled in DMX
Interactive installation across two event sites that recorded 524 participants.
Gallery
The project
An interactive installation welcomed the public for The Coca Cola Company in Lille and La Défense for Halloween. Video capture and strobe lighting had to operate live with zero latency to handle the continuous flow of visitors. The setup featured two interactive karaoke and dance stages connected to a synchronized DMX lighting protocol. The system automatically generated and dispatched videos for 524 participants across both sites. A single team programmed the web application and managed the hardware control rooms at each event.
- Event activation
- Interactive installation
- Web App
- DMX
- Elasticsearch
The challenge
The challenge was to get the audience on stage without hesitation, then turn each performance into shareable content. If the recording fails or the rendering takes too long, the momentum stops dead. It was essential to ensure flawless audio capture and immediate delivery in high-traffic environments.
Our approach
We developed a Web App to orchestrate the entire user journey. As soon as participants step onto the stage, the system kicks off a karaoke session and a zombie dance. We synchronized DMX lighting scenarios with the music and animation video. Behind the scenes, dedicated microphones and a capture system film the stage. Right after the track ends, a processing pipeline mixes the audio, edits the shots, adds the Fanta logo, and automatically generates a broadcast-ready file, powered by our cloud infrastructure.
Results
The campaign brought together 524 participants across the two sites in Lille and La Défense. The setup generated 172 views and 51 downloads, representing an approximate conversion rate of 10%. The audience extended the campaign's reach with 22 shares on Facebook and 11 shares on Twitter.
Results
- 524video entries recorded across two activations
- ≈10 % download conversion rate
Similar projects
Let's talk about your project
A 30-minute call — no deck, no pitch, just your brief.
Start a conversation →