Crafting personalized video memories
Event installation deployed in Lille and La Défense, generating 524 video participations sent by email.
The challenge
The Coca Cola Company (Fanta), through partner agencies, wanted to offer an immersive and engaging brand experience for Halloween. The challenge was to activate two physical locations (Lille and La Défense) with interactive animations (zombie dance, karaoke) and to generate social sharing through the distribution of the captured videos.
Our approach
Development of a video/audio capture system synchronized with a DMX lighting scenario (ambient, strobe). Implementation of a video processing pipeline automatically integrating an introduction, a Fanta logo, and sound effects (glitch). Creation of a custom email sending platform (React/Symfony) to distribute the videos to participants.
The project
For Halloween, the Fanta brand (The Coca Cola Company) launched the thematic project entitled Agence Monstre. The initiative involved developing a custom digital experience to support this key communication campaign. Executed in collaboration with a partner agency, this activation aimed to immerse users in the brand's universe during this annual event.
- Event activation
- Interactive installation
- Video production
- Web App
- Elasticsearch
- DMX
Results
524 video participations recorded across the two physical operations, with an approximate 10% conversion rate to downloads.
In action
Results
- 524video entries recorded across two activations
- ≈10 % download conversion rate
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