Phygital Event Activation

The project

A phygital event installation was deployed in Lille and La Défense for the Fanta (The Coca Cola Company) Halloween campaign. The installation featured interactive karaoke and zombie dance experiences, powered by a custom React and Symfony application that synchronized video capture with strobe DMX lighting. To meet the requirements of a partner agency, the team fully automated the video production pipeline, integrating real-time glitch visual effects prior to hosting on Amazon S3. The system maintained continuous stability under high traffic, successfully processing 524 recorded participations that were instantly emailed to users.

• Symfony
• React
• DMX
• AWS
• API REST
• Node.js
• Activation événementielle
• Mis en avant sur le site
• Installation interactive
• Production vidéo
• Web App

In action