Phygital Event Video Game
The project
To mark the release of the third season of Stranger Things, an event-based "endless runner" video game was designed for The Coca Cola Company, in collaboration with Herezie. This immersive physical setup allowed participants to control the action by pedaling real bicycles, navigating through 3D environments developed in Unity that integrated the visual elements of the series, including the famous Demogorgon. The experience was accompanied by a touchscreen tablet application designed for event staff, facilitating team registration, game launches, and the hosting of an additional quiz module. The entire activation relied on a custom back-office that managed the display of scores on a giant screen and the automated emailing of results, effectively streamlining the flow of players during the event.
- Unity
- Dév. jeu / temps réel
- Dév. logiciel / web
- Arduino
- Activation événementielle
- Installation interactive
- 3D / CGI
- Quiz interactif
- Jeu concours
In action
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