Phygital Event Video Game
The project
For the release of Stranger Things season 3, The Coca Cola Company deployed an immersive physical activation in the form of an endless runner video game controlled by physical bicycles. Developed in Unity 3D, this experience integrated real-time physics and graphic environments faithful to the series, including the forest, the town, and the Demogorgon. The overall setup also featured a dedicated tablet application for event staff to register teams and launch a quiz, alongside a back-office managing the display of scores on a giant screen. This comprehensive system successfully streamlined the flow of attendees during the event and automated the delivery of result emails to participants.
- Unity
- Dév. jeu / temps réel
- Dév. logiciel / web
- Arduino
- Activation événementielle
- Installation interactive
- 3D / CGI
- Quiz interactif
- Jeu concours
In action
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