Crafting a 3D Bicycle Racing Game
Event setup combining a large-screen video game with physical bicycles to engage public audiences.
The challenge
For the release of Stranger Things season 3, Coca-Cola wanted an immersive physical activation engaging fans through a contest game mechanic. The challenge was to create a fun and stable experience for a general public event, integrating the visual codes of the series and the brand.
Our approach
Development of the 3D video game (Unity) with physics management (speed, obstacles, bonuses) and integration of graphic assets (Forest, City, Demogorgon). Creation of a tablet application allowing team registration, launching game sessions, and a quiz module. Implementation of a backend for score management, sending transactional emails, and displaying results on a giant screen.
The project
For the release of Stranger Things season 3, The Coca Cola Company deployed an immersive physical activation in the form of an endless runner video game controlled by physical bicycles. Developed in Unity 3D, this experience integrated real-time physics and graphic environments faithful to the series, including the forest, the town, and the Demogorgon. The overall setup also featured a dedicated tablet application for event staff to register teams and launch a quiz, alongside a back-office managing the display of scores on a giant screen. This comprehensive system successfully streamlined the flow of attendees during the event and automated the delivery of result emails to participants.
- Event activation
- Interactive installation
- Prize game
- 3D / CGI
- Interactive quiz
- Game / real-time dev
- Software / web dev
- Video projection
- Unity
- Arduino
In action
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