To animate a festival booth with a Kinect game
A playful setup of 1 minute 30 per game, deployed for 2 days to collect qualified profiles.
The challenge
The project is part of an event brand activation for American Express Air France during the Lollapalooza festival. The main challenge is to animate the booth, engage festival-goers through a 100% winning fun experience, and collect qualified data (opt-in) for the brand.
Our approach
Creation of a Kinect game developed on Unity with hand tracking, where players must catch cards (Silver, Gold, Platinium, Bonus, Malus) in 1 minute 30. Development of a monitoring interface for player registration (first name, last name, contact, legal opt-in) and game management. Implementation of an instant win mechanic at specific times and an automatic export of game data in CSV format. Integration of animations, visual feedback, and a complete sound design (background music and FX).
The project
To activate the American Express Air France booth during the Lollapalooza 2022 festival, an interactive digital game based on Kinect technology was designed to engage festival-goers. Developed on Unity with a hand-tracking system, the experience invited one or two participants to catch virtual cards for one minute and thirty seconds to accumulate points and win prizes. This engaging setup was accompanied by a custom monitoring application, enabling the hosting teams to register players and securely collect qualified data. Deployed on July 16 and 17, the installation also featured an instant-win mechanic, comprehensive sound design, and automated profile exports in CSV format to streamline activation tracking.
- Event activation
- Interactive installation
- Prize game
- Sound design
- Video projection
- Game / real-time dev
- Software / web dev
- Unity
- Kinect
In action
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