Kinect Game Experience
The project
To activate the American Express Air France booth during the Lollapalooza 2022 festival, an interactive digital game based on Kinect technology was designed to engage festival-goers. Developed on Unity with a hand-tracking system, the experience invited one or two participants to catch virtual cards for one minute and thirty seconds to accumulate points and win prizes. This engaging setup was accompanied by a custom monitoring application, enabling the hosting teams to register players and securely collect qualified data. Deployed on July 16 and 17, the installation also featured an instant-win mechanic, comprehensive sound design, and automated profile exports in CSV format to streamline activation tracking.
- After Effects
- Activation événementielle
- Jeu concours
- Installation interactive
In action
Behind the build
Project description
Development of an interactive digital game based on Kinect technology for the American Express Air France booth at the Lollapalooza 2022 festival. The experience allows one or two players to catch virtual cards to accumulate points and win prizes. A monitoring application accompanies the setup for participant registration by the hosts and hostesses.
Context and challenges
The project is part of an event brand activation for American Express Air France during the Lollapalooza festival. The main challenge is to animate the booth, engage festival-goers through a 100% winning fun experience, and collect qualified data (opt-in) for the brand.
Key achievements
Creation of a Kinect game developed on Unity with hand tracking, where players must catch cards (Silver, Gold, Platinium, Bonus, Malus) in 1 minute 30. Development of a monitoring interface for player registration (first name, last name, contact, legal opt-in) and game management. Implementation of an instant win mechanic at specific times and an automatic export of game data in CSV format. Integration of animations, visual feedback, and a complete sound design (background music and FX).
Results
The installation was successfully deployed at the Lollapalooza festival from July 16 to 17, 2022. The setup allowed for the distribution of numerous prizes while ensuring the secure collection of participant data.
Technologies and skills
Unity, Kinect, JSON, CSV, Resolume
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