A Christmas bauble blows a snowstorm
An event activation triggered a pressured confetti blower via DMX protocol on a retail tour.
Gallery
The project
For Orange, an interactive installation toured shopping malls during the nationwide #WonderfulNoël campaign. The activation was designed to engage passersby in touchless play at the heart of high-traffic retail concourses. The setup featured a giant confetti snow globe, a gesture-controlled quiz, and a video kiosk. The structure operated for 38 active event days across 18 shopping malls over a five-week period. Each participant automatically received an SMS containing a souvenir video of their experience inside the bubble.
- Event activation
- Interactive installation
- Interactive quiz
- Kiosk
- Video production
- DMX
- Leap Motion
The challenge
The challenge: keeping up the pace across 18 shopping malls for five consecutive weeks. At the peak of the holiday season, the setup had to handle a continuous flow without slowing down the visitor journey, while remaining autonomous and easy to operate in the field.
Our approach
We built a complete interactive installation. At the center, a pressurized snow globe launches confetti via a DMX-controlled fan. Visitors answer a contactless interactive quiz using a Leap Motion gesture sensor, confirming their choice with a closed fist. Synchronized with the physical effect, a DSLR camera records the scene. A processing pipeline on AWS automatically generates the branded video edit in just a few seconds. At the exit, a pedestal kiosk displays the final render and triggers an SMS via Twilio for immediate sharing.
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