Interactive Event Challenge
The project
Captivating a moving crowd at a booth requires an instantly legible event activation. For Sony, attendees needed to be able to compete instantly without a tutorial. We designed a multiplayer challenge where four people play simultaneously around physical pedestals connected to a real-time display.
- Event activation
- Interactive installation
- Integration
- Web App
- Game / real-time dev
- Unity
- DMX
The challenge
Creating raw rivalry in a matter of seconds requires instantaneous tactile and visual feedback. If the pace slows down or the interaction lacks responsiveness, the player disengages and the crowd disperses. The challenge: turning the tapping rhythm into a speed duel right before the audience's eyes.
Our approach
Four participants take their places in front of pedestals equipped with physical buttons. At the signal, they hammer their console: an algorithm developed in Unity calculates clicks per half-second and drives up the score gauges using multipliers. The game extends beyond the screen thanks to the integration of synchronized DMX lighting, which pulses each pedestal to the rhythm of the taps. Concurrently, a Web App developed with React runs on tablets to broadcast promotional content and display scores.
In action
Let's talk about your project
A 30-minute call — no deck, no pitch, just your brief.
Start a conversation →