Dance to trigger stage lights
An event activation synchronising motion sensor choreography with live DMX lighting scenarios on site.
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The project
The Coca Cola Company deployed an interactive installation for its Coca-Cola Sans Sucres campaign across event venues. The capture system needed to isolate passersby's silhouettes in real time to follow three choreographies with zero latency. The studio designed a motion-sensor application synchronized with DMX projectors. Each participant received their personalized video on their phone after scanning a QR code. As a result, the platform generated dozens of videos daily across the activation sites.
- Event activation
- Interactive installation
- Web App
- DMX
- Kinect
The challenge
For Coca-Cola Sans Sucres, the audience had to follow choreographies, see the lighting react instantly, and leave with their video. The challenge lay in the real-time detection of diverse silhouettes and the immediate generation of shareable content as soon as each session ended.
Our approach
We developed an application leveraging silhouette detection via motion sensors. Facing the screen, participants follow three choreographies synchronized with DMX-controlled lighting effects. In real time, our system records the scene, integrates pixel laser effects, and applies the brand's graphic design. The participant scans a QR code to open a mobile web app and download their personalized video, which is instantly stored in the cloud.
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