Décathlon
The project
An interactive retail event activation installation must captivate the audience without ever failing. For Décathlon and its Kiprun brand, three days of entertainment required turning a footrace into an immediate virtual contest. The public had to feel the physical effort while progressing through a digital setting.
- Event activation
- Interactive installation
- 3D / CGI
- Prize game
- Game / real-time dev
- Unity
The challenge
Having visitors run at the booth and awarding prizes through a controlled random draw was the core challenge. The difficulty lay in the pace of the crowd: keeping participants moving without bottlenecking the queue or distorting the scheduled prize distribution rate over the entire event.
Our approach
When a visitor approaches, a screen plays a looping video. As soon as they start running, physical sensors convert their real movement at a rate of 3 meters per impulse within a PC application developed in Unity. The runner moves through reactive 3D / CGI environments until reaching the finish line. Our algorithm paces prize allocation in real time. After the race, the victory screen remains displayed for 30 seconds before automatically resetting after 15 seconds of inactivity.
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