Urban Race 3D Stele
The project
Turning a stream of runners in a hurry into active players requires an immediate mechanic. For Orange's booths at the Semi de Paris and the Run Expérience trade show, we created an event activation in the form of a vertical 3D running game. The audience controls the game directly from their own smartphone.
- Event activation
- Prize game
- Interactive installation
- Web App
- 3D / CGI
- Kiosk
- Game / real-time dev
- Software / web dev
- Unity
The challenge
At a consumer trade show, nobody installs an app to play for two minutes. The challenge was to continuously engage visitors, synchronize each phone on the booth without latency, and register participants into a contest to win bibs for the Marathon Pour Tous.
Our approach
We developed an interactive installation structured around a vertical totem and a mobile Web App. The player scans a QR code on the kiosk, chooses their avatar, and enters their contact information on their screen. Their smartphone becomes the controller. The 3D runner generates the race and its obstacles in real time. A connection via WebSockets and a dedicated wireless network on the booth ensure instant control of the run through touch swiping.
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