Instant winning codes served across every device
A web app manages instant-win mechanics and adapts seamlessly to point-of-sale tablets.
The project
A contest web app connected Orange's Christmas retail activation to its physical stores. The system had to block duplicate entries while handling a daily influx of several thousand connections. The studio developed the interactive user journey and its draw engine, deployed across both mobile and in-store tablets. Over the 24 days of the campaign, 200 instant-win prizes worth €150 were awarded in stores. All collected personal data was certified destroyed following the campaign's conclusion.
- Prize game
- Web App
- Street marketing
- Retail activation
- Software / web dev
The challenge
The system had to withstand heavy traffic loads without faltering, while guaranteeing tamper-proof instant-win allocation. Every entry required strict uniqueness checks and flawless GDPR compliance, from data collection to final purging, to protect the brand against fraud or data leak risks.
The approach
We developed a web app accessible online and deployed on tablets to drive street marketing activations. The public discovers a three-step contest: verified registration, interactive 3D gift box selection, and instant result reveal. Drive-to-store bridges immediately direct participants to the physical store network. Behind the scenes, we integrated the user journey with the Orange Boosted design system, configured multi-client responsive transactional emails, and set up an administrative back-office with anti-fraud logging.
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