Instant winning codes served across every device
A web app manages instant-win mechanics and adapts seamlessly to point-of-sale tablets.
The project
The team designed a promotional activation web app for Orange's Christmas campaign. The automated prize distribution required the integration of strict legal requirements and the secure handling of players' personal data. The studio built the application from scratch, fully responsive across mobile phones, tablets, and desktop computers. An instant-win engine distributed gift codes in real time through an interface aligned with the Orange brand guidelines. The administrative interface enabled autonomous export of entries and technical monitoring of game activity.
- Prize game
- Web App
- Event activation
- Software / web dev
The challenge
The challenge lay in robustness against traffic spikes. The infrastructure had to handle 8,000 to 10,000 users per day without slowdowns. It was also necessary to secure prize allocation and comply with the brand's strict GDPR compliance rules.
Our approach
We designed the interface in React with the Boosted design system. On the server side, a REST API in PHP and Symfony running under Docker manages the game logic. The engine allocates winning moments linked to Qwamplify codes. The display adapts to tablets deployed on-site as well as to mobiles. The system integrates consent management, analytical tracking, and the sending of transactional emails, complemented by a back office for data export.
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