The animated map drives the B2B challenge
A gamification platform calculates leaderboards and syncs players' positions across course maps.
Gallery
The project
Lyreco launched a sales challenge in the form of a virtual racing web application for its sales teams. The main challenge was to link the vehicles' map progression to the validation of business knowledge along the track. The studio developed a top-down game combining directional steering, speed boosts, and autopilot. The event took place across four successive races unlocked via codes, featuring live-updated leaderboards. A back office centralized the calculation of scores, combining race points and business points for each participant.
- Web App
- Gamification
- Sales incentive
- Interactive quiz
The challenge
Having teams review a catalog is not enough to sustainably mobilize a network. Success hinged on balancing the rigor of technical skills with the fluidity of gameplay. Each participant needed to see the immediate impact of their knowledge on their progress in the race.
Our approach
We developed a top-down virtual snowmobile race on smartphones. Players steer their vehicle across a snowy map featuring visual trajectories and speedometers. At regular intervals, an interactive multiple-choice quiz prompts the user: a correct answer triggers an immediate speed boost. In the event of hesitation, a timed autopilot takes over. On the administrative side, our back office calculates scores by combining race points and business points, tracks rankings in real time, and exports results by stage.
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