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Nespresso

Client
Nespresso
Sector
E-commerce
Period
2025
Delivered with
Magnetism

A retail activation on a kiosk must capture attention without obstructing store flow. For Nespresso's "Mystère du café perdu" campaign, we transformed a physical plinth into an interactive touchpoint to invite visitors to take part in a contest.

  • Mobile
  • Retail activation
  • Kiosk
  • Prize game
  • Gamification
  • Swift / iOS

The project required reusing an existing fleet of tablets without modifying store layouts. A smooth gamification mechanic needed to be implemented, capable of running continuously in the immediate vicinity of the plinth without requiring sales staff.

Our approach

We developed a mobile application dedicated to kiosk mode. The visitor discovers the plinth, enters their code on a virtual keyboard optimized for touch, and then reaches the information collection screen. The interface integrates the official Nespresso Lucas typography with its accents and matches the Figma mockups to the pixel.

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