The store stela that validates codes

An in-store tablet activation runs prize draws and validates codes on physical stands.

Client
Nespresso
Sector
E-commerce
Period
2025
Delivered with
Magnetism

A touchscreen kiosk contest is being rolled out across the Nespresso boutique network for the Magnetism agency. The installation had to reuse the existing fleet of tablets while connecting the application to a physical pedestal. The interactive user journey includes entering a seven-letter passcode using a kiosk-optimized touch keyboard. A validation screen confirms the discovery of the mystery before displaying the contest entry form. The campaign directly links an in-store pedestal to a tablet without replacing the hardware already in place.

  • Retail activation
  • Kiosk
  • Mobile
  • Prize game
  • Interactive installation
  • Swift / iOS

Deploying a new contest without replacing the hardware already in place. The challenge required renewing customer interest while reusing the software architecture and the existing device fleet from a previous operation.

Our approach

We developed a mobile kiosk application with React Native and Expo. The interface incorporates a custom touch virtual keyboard to type the seven-letter keyword smoothly. The user journey connects word validation, congratulation display, and contact details collection. The entire project respects the Nespresso graphic guidelines, its spacing, and its complete typography.

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