A 360-degree tour in three languages
An immersive 360 experience and web app that syncs leads to Salesforce in three languages.
The project
For Fermob, an interactive web app presents the furniture collections through a 360-degree virtual tour. The platform needed to distinguish between general public and VIP access while synchronizing every registration in real time. The studio developed two audio-enhanced scenes featuring fourteen product videos, guided questionnaires, and a Salesforce connector. The interface delivers all content in three languages and segments commercial, press, and executive profiles within a dedicated back office.
- 360° experience
- Web App
- Integration
- Showcase website
- Software / web dev
The challenge
Success depended on a strict balance: immersing the visitor into the brand's universes and capturing qualified profiles without slowing down the visit. The difficulty: differentiating general public flows from VIP invitations, while immediately synchronizing contact details with internal business processes.
Our approach
We designed a web platform structured around two 360° scenes with sound, "Garden" and "Rooftop". The visitor explores the settings, activates interactive hotspots, browses carousels, and launches video presentations. A trilingual web app (French, English, German) then personalizes the journey. For acquisition, we developed forms synchronized live with Salesforce, separating public access from reserved access via invitation codes with instant confirmation. On the operational side, we delivered a Symfony back-office to manage permissions, administer contact records, and automate data exports.
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