Gamified Event AR Experience
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The project
Turning an energy booth into a playful event activation requires stopping streams of visitors in a hurry. For Engie, we designed "Votre odyssée de l’Energie", a tablet-based journey combining physical panels and synchronized 3D. The challenge was to transform a passive visit into a fast-paced exploration that engages the audience.
- Augmented reality
- Event activation
- Mobile
- 3D / CGI
- Gamification
- Unity
- Swift / iOS
The challenge
The challenge was to qualify each visitor without breaking immersion at the booth. Participants had to be encouraged to complete a registration form and take a photo of themselves, all while maintaining a smooth flow between the various interactive modules.
Our approach
At reception, visitors register, take a photo, and generate their avatar. Equipped with a mobile tablet, they scan seven wooden panels revealing augmented reality scenes synchronized with the scenery. The journey alternates between four fast-paced mini-games: a timed maze, a virtual boiler repair modeled in 3D / CGI, followed by thematic quizzes. Behind the scenes, we connected the application to a back office that manages the automatic sending of a summary email to each participant.
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