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Phygital Model AR Experience

Sector
Secteur public
Period
2019

The project

Paris La Défense sought to enhance the presentation of its territory through a phygital system combining a physical scale model with augmented reality. The team designed and developed a dedicated application in Unity for Magic Leap glasses, enabling the superimposition of interactive points of interest directly onto the physical installation. The user journey integrates animated 3D models created in Blender and an interface (HUD) specifically optimized to ensure the readability of multimedia content, such as videos and slideshows, in mixed reality. The project concluded with the final installation and technical validation of the system, delivering a stable and seamless navigation experience all around the architectural model.

  • Blender
  • Unity
  • Réalité mixte
  • Réalité augmentée
  • 3D / CGI
  • Installation interactive

Behind the build

Project description

Design and development of an augmented reality experience on Magic Leap glasses around a physical scale model for Paris La Défense. The application allows superimposing interactive points of interest on the model to trigger multimedia content.

Context and challenges

The end client, Paris La Défense, wanted to enrich the presentation of its territory through an innovative device combining physical and digital elements. The main challenge was to ensure a smooth and stable integration of 3D elements (HUD, animations) and to optimize the readability of media (videos, slideshows) in mixed reality headsets.

Key achievements

Development of the AR application in Unity with integration of 3D models and animations (FBX files from Blender). Creation of a user journey allowing movement around the model with fixed points of interest. Implementation of an interactive interface (HUD) to display details, play videos, and navigate through image slideshows.

Results

The final installation of the device was successfully completed and validated. The visual rendering and interface optimizations resulted in a smooth experience, leading to the official closure of the project by the client.

Technologies and skills

Magic Leap, Unity, Blender, 3D (FBX), Augmented Reality (AR), SVG, PNG

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