Interactive Phygital Experience
Gallery
The project
The studio deployed an interactive installation for OPPO's retail activation at FNAC des Halles. The hardware had to operate autonomously, accommodating the store's daily power shut-off cycles. The team designed four large-screen games connected via a local network to registration smartphones. The system automated boot-up sequences, leaderboards, and data collection throughout the entire campaign. OPPO subsequently extended the on-site installation run until February 1.
- Retail activation
- Interactive installation
- Mobile
- Web App
- Prize game
- 3D / CGI
- Game / real-time dev
- Software / web dev
- Unity
- After Effects
The challenge
The operation had to engage visitors, qualify leads, and award prizes completely autonomously. The constraint: daily power cuts in the store required the stations to restart automatically every morning without external assistance, as well as a regular reset of scores.
Our approach
The visitor opens a mobile application to register before starting their session. They then take control on the large screen to play four games developed in Unity in real-time 4K. After five minutes of inactivity, a screensaver attracts eyes. Behind the scenes, a local network and scripts manage the automatic startup, while an administrative web app handles data exports.
Results
The infrastructure ensured the continuous registration of participants, score management, and the export of qualified databases. Given the feedback at the point of sale, the brand extended the setup until February 1st to roll out the Smart Winter phase.
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