Interactive Phygital Experience
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The project
OPPO set up an interactive retail activation corner at FNAC in Forum des Halles, Paris. The installation had to restart autonomously despite daily power micro-outages when the store opened. The setup featured a large 4K screen displaying four real-time 3D animations alongside a dedicated mobile device for registrations. Automated scripts handled power on and shut down without requiring on-site human intervention. The system's reliability kept the in-store campaign running until February 1, 2021.
- Retail activation
- Interactive installation
- Prize game
- Mobile
- 3D / CGI
- Game / real-time dev
- Software / web dev
- Unity
- After Effects
The challenge
The installation had to withstand micro-power outages and restart on its own as soon as the doors opened. At the same time, the experience needed to qualify visitors via a contest and store their contact details without loss, even during peak foot traffic at the booth.
The approach
On a backlit platform, the public discovers four real-time 3D and cinematic video experiences: Tennis, BATAK Foot, Zoom, and Smart Winter. An automatic standby mode takes over after five minutes of inactivity. Visitors register on a mobile application that synchronizes forms and scores with an administration back-office. In the control room, a dedicated local network manages the computers, while automation scripts control power-up, shutdown, and launching without human intervention.
Results
The pipeline for collecting, storing, and exporting data and scores operated without technical interruption. Given the stability of the system, OPPO confirmed an extension until February 1, 2021 for the Smart Winter animation phase.
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