Phygital Jackpot Activation
The project
To mark the launch of its Top Time watch collection inspired by classic automobiles, the Breitling brand sought to deploy an event activation to drive foot traffic into its boutiques. In collaboration with the agency Atomic Digital Design, a jackpot-style gaming application was developed and integrated directly into vintage gas pumps installed near the points of sale. This phygital setup features a 100% winning mechanic on a physical terminal, concluding with a message inviting the user to collect their gift in-store. The installation also serves as an interactive gateway to a complementary augmented reality experience designed by the direct client.
- Dév. jeu / temps réel
- Dév. logiciel / web
- Kiosk
- Event activation
- Prize game
Project description
Development of a jackpot-style game application integrated into vintage gas pumps installed near Breitling boutiques. This project is part of a phygital activation for the launch of the Top Time watch collection.
Context and challenges
Breitling is launching its new Top Time collection, inspired by four legendary cars. The challenge for the brand, supported by the Atomic Digital Design agency, is to create an event activation that attracts the public to the boutique through a fun experience.
Key achievements
Creation of a 100% winning jackpot game on a physical kiosk (vintage gas pump). Development of an end screen displaying a message inviting the user to go to the store to collect their gift. The experience also serves as a gateway to an augmented reality experience developed by the direct client.
Technologies and skills
Physical kiosk development, Phygital
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