Tap the jackpot on a petrol pump
An event activation invites passers-by to win a prize claimable straight at the store.
Gallery
The project
The team developed an interactive kiosk jackpot game for Breitling, in partnership with Atomic Digital Design. Driving foot traffic into the boutique required eliminating any complex forms to ensure immediate engagement. The studio integrated the application onto a vertical touchscreen housed within a vintage gas pump-style totem. The 100% winning mechanic showcased four watches and invited players to collect their prizes in-store.
- Prize game
- Kiosk
- Event activation
- Interactive installation
- Retail activation
- Game / real-time dev
- Unity
- Game design
The challenge
The launch celebrated four models inspired by historical vehicles. It was essential to generate immediate engagement without any customer journey friction. Filling out an on-screen form drives pedestrians away. The setup had to create store traffic within a few seconds of interaction.
The approach
We developed a slot machine app with a 100% winning mechanic. The touchscreen is built into a kiosk that mimics the look of a vintage red-and-white gas pump, nozzle included. Developed using Unity and Android, the interactive installation instantly displays the prize won without asking for personal data. The screen guides the player directly to the nearby Breitling boutique to collect their prize.
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