Vintage pumps turned into a jackpot kiosk
This experiential activation drives a real-time jackpot game on a physical kiosk outdoors.
Gallery
The project
An interactive kiosk jackpot welcomes passersby outside Breitling boutiques, created for Atomic Digital Design. The street-level installation was designed to convert foot traffic into immediate in-store visits without any intermediate steps. The touchscreen application runs on kiosks integrated into vintage gas pumps, showcasing four watches. The 100% win mechanism immediately displays an invitation to enter the boutique once the game ends. Players discover the Top Time collection before collecting their prize directly from the Breitling teams.
- Prize game
- Kiosk
- Event activation
- Interactive installation
- Game / real-time dev
- Unity
- Game design
The challenge
The goal was clear: generate direct drive-to-store foot traffic to Breitling boutiques. The challenge lay in encouraging passersby to stop in front of a kiosk, play, and then immediately walk through the store doors without losing their attention along the way with forms or unnecessary steps.
Our approach
We designed and developed a contest in the form of an interactive jackpot on Unity and Android. The application is hosted inside a physical kiosk designed to resemble vintage gas pumps, installed near the boutiques. The player triggers the draw, instantly discovers their prize thanks to a 100% winning mechanic, and then receives a direct invitation on the screen to collect their prize in-store with no intermediate steps.
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