The animated map drives the B2B challenge
A gamification platform calculates leaderboards and syncs players' positions across course maps.
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The project
A snowmobile racing Web App drove the sales challenge for Lyreco's sales teams. The constraints required capping sessions at ten minutes per day while partitioning two business lines without using personal data. The team designed a 2D mapping engine incorporating trajectories, collisions, and real-time leaderboard calculations. 240 sales representatives competed across four map-based stages enhanced with eight professional training modules. The system synchronized interactive gameplay with sales results to automatically update stage rankings.
- Web App
- Gamification
- Sales incentive
- Interactive quiz
- Software / web dev
- Game / real-time dev
- Game design
The challenge
Lyreco and 3M wanted to boost sales of stationery and protective equipment. The challenge was to engage negotiators and experts with busy schedules. It was necessary to validate their product knowledge and establish healthy collective emulation, without adding to their daily workload or imposing technical constraints.
The approach
We developed a 2D snowmobile race across four map stages. Each player manages their trajectory, dodges obstacles, and sees their colleagues in real time. The session ends after ten daily minutes to preserve working hours, featuring a 72-hour relay autopilot. Weekly interactive quiz modules reinforce business knowledge, while a back office synchronizes business points and generates rankings.
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