A lucky wheel spins on tablets
A mobile application distributes random prizes through smooth screen animations.
The project
A tablet mobile application welcomed customers in Nespresso boutiques during a campaign conducted with Oatly for Magnetism. The activation required distributing physical prizes directly at the point of sale based on a strict probability schedule. The studio delivered an interactive touch-screen wheel of fortune featuring this draw engine alongside visual animations. Running two versions concurrently on the same device secured testing prior to in-store deployment.
- Swift / iOS
- CI/CD
The challenge
Prize distribution allows no room for error. The setup had to capture visitors' attention while enforcing a strict probability schedule for each distributed prize, with absolute fluidity between consecutive users.
The approach
We developed a mobile application using React Native and Expo, tailored to the constraints of live events. Visitors encounter a welcome screen with animated drops, launch a wheel-based contest, and then view their prize highlighted with scaling effects. A rigorous allocation engine locks the prize draws, while a CI/CD pipeline ensures deployment to the in-store tablets.
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