Virtual 3D museum under web performance constraints
Desktop application with interactive 3D environment and optimized asset management for web browser
The challenge
The project aims to provide an innovative digital showcase for Converse as part of a brand campaign managed by the Mazarine agency. The main technical challenge is to ensure the fluidity of a rich 3D scene accessible via a desktop web browser.
Our approach
Creation of a 3D 'museum' environment with teleportation movement mechanics and 'click and hold' camera rotation. Integration of 3D shoe models with dedicated interactions. Implementation of a user interface including a landing page, a countdown, contextual tutorials, and interaction points (posters, giant screens broadcasting videos). Development of a Symfony backend for secure management (UUID, pentest).
The project
Commissioned by Digital Immersion and orchestrated by the Mazarine agency, this project involved designing an interactive virtual museum in WebGL for the Converse brand. The team developed a desktop application enabling users to explore a seamless 3D environment via a teleportation movement system and interact with rotating shoe models. To ensure the performance of this rich scene within a web browser, rigorous optimization of the 3D assets' polycount was carried out, coupled with an interface featuring contextual tutorials and giant screens broadcasting videos. The entire system relies on a secure Symfony backend, validated by penetration testing (pentest) and utilizing unique identifiers (UUID) for access management.
- 3D / CGI
- Showcase website
- Web App
- Event activation
- Software / web dev
- Unity
- WebGL / WebGPU
- CI/CD
- Blender
In action
Let's talk about your project
A 30-minute call — no deck, no pitch, just your brief.
Start a conversation →