# The Gobeliners

> The Gobeliners is an immersive experience studio based in Paris and Montpellier, France: interactive installations, video mapping, virtual and augmented reality for brands, museums and agencies. Founded in 2011. Electronics, fabrication, code and spatial design are all handled in-house: five people, no subcontracting chain.

## Identity

- Legal name: The Gobeliners
- Founded: 14 April 2011
- Head office: 61 rue de Lyon, 75012 Paris, France
- Second location: Montpellier, France
- Team size: 5
- SIREN: 532571122
- Languages: French, English
- Area served: France, Europe
- Disambiguation: The Gobeliners is an independent private studio. It is **not** affiliated with Gobelins (l'École de l'Image), the Manufacture des Gobelins, or the Gobelins district of Paris. The names are unrelated.

## What we do

- Interactive installations: gesture-based, sensor-driven and Kinect-powered installations built for venues, events and retail spaces
- Video mapping and projection mapping: architectural and object-based projection, DMX-synchronized
- Immersive exhibitions: 360° experiences, virtual museums, scenographic digital devices
- Creative technology: custom experiences mixing hardware, electronics, software and space
- Innovative retail: phygital activations, connected products, in-store experiences
- Virtual and augmented reality: VR training apps, olfactory VR, AR on physical scale models
- Event activations: gamified challenges, photo devices, mobile event apps for brands

## Who we work for

Brands: Guerlain, Chanel, Kering, Adidas, The Coca-Cola Company, Nespresso, Breitling, Xbox, American Express, OPPO, Converse, Engie, Meetic, Lyreco.

Public and cultural institutions: Office Français de la Biodiversité, Paris La Défense, Adidas Arena.

## Case studies

Full portfolio: https://www.thegobeliners.com/en/case-studies (English) / https://www.thegobeliners.com/fr/realisations (French)

Selected work — each case is published in both languages:

- Olfactory virtual reality for Guerlain — 360° video with synchronized fragrance diffusion on a standalone VR headset.
  EN https://www.thegobeliners.com/en/case-studies/app-realite-virtuelle-olfactive
  FR https://www.thegobeliners.com/fr/realisations/app-realite-virtuelle-olfactive
- Interactive speed-race installation for Xbox at Paris Games Week — laser timing, live results on a giant LED screen.
  EN https://www.thegobeliners.com/en/case-studies/installation-interactive-evenementielle
  FR https://www.thegobeliners.com/fr/realisations/installation-interactive-evenementielle
- Automated giant pop-up book for the Office Français de la Biodiversité — motorized paper engineering with DMX synchronization and projection mapping.
  EN https://www.thegobeliners.com/en/case-studies/popup-book-interactif-automatise
  FR https://www.thegobeliners.com/fr/realisations/popup-book-interactif-automatise
- Augmented reality on a physical scale model for Paris La Défense — a territory revealed in AR.
  EN https://www.thegobeliners.com/en/case-studies/experience-ar-maquette-phygitale
  FR https://www.thegobeliners.com/fr/realisations/experience-ar-maquette-phygitale
- Jackpot game embedded in vintage gas pumps for a Breitling retail activation.
  EN https://www.thegobeliners.com/en/case-studies/activation-phygitale-jackpot
  FR https://www.thegobeliners.com/fr/realisations/activation-phygitale-jackpot
- Gesture-controlled installation for The Coca-Cola Company — three choreographies, dozens of visitor videos captured daily.
  EN https://www.thegobeliners.com/en/case-studies/installation-interactive-gestuelle
  FR https://www.thegobeliners.com/fr/realisations/installation-interactive-gestuelle
- Kinect body-tracking game experience for American Express — 90-second sessions over a two-day deployment.
  EN https://www.thegobeliners.com/en/case-studies/experience-jeu-kinect
  FR https://www.thegobeliners.com/fr/realisations/experience-jeu-kinect
- In-store interactive booth for Meetic at Printemps Haussmann.
  FR https://www.thegobeliners.com/fr/realisations/cabine-experience-interactive

## Contact

- Website: https://www.thegobeliners.com
- Contact form: https://www.thegobeliners.com/fr/contact (French) / https://www.thegobeliners.com/en/contact (English)
- Email: hello@thegobeliners.com
- Phone: +33 9 72 36 42 10
- LinkedIn: https://www.linkedin.com/company/the-gobeliners/
- Instagram: https://www.instagram.com/thegobeliners/