The green screen booth that runs at the station
An event activation at the station processes images and stores 3,727 files on the cloud.
The project
For OPPO, the studio designed an interactive installation deployed at gare Saint-Lazare and Forum des Halles. The continuous flow of commuters required zero-latency green screen keying alongside distinct visual assets. The experiential marketing setup incorporated lightweight visuals and remote software calibration. The cloud infrastructure processed and hosted 3,727 images generated by participants across both sites. This project demonstrates the studio's ability to calibrate and ensure the reliability of concurrent remote interactive installations.
- Event activation
- Interactive installation
- Vision par ordinateur
The challenge
The challenge: achieving sharp video keying despite the unpredictable lighting environment of station concourses. We had to tailor distinct visual creations for each site, optimize very heavy graphic files, and meet particularly short production deadlines, all without obstructing traveler flow.
Our approach
In front of the green screen, passersby strike a pose and instantly discover their image integrated into their station's visual universe. We designed an interactive installation featuring real-time keying, calibrated to handle a sustained pace. Our teams optimized graphic assets to preserve machine performance. We managed software deployment and remote chromakey adjustments on each kiosk, before synchronizing all generated media to cloud storage.
Results
3,727 images were generated, processed, and hosted on the cloud during the operation, including tests. The installation maintained pace simultaneously across both activation sites without any slowdowns.
Results
- 3727 images generated and secured, tests included
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