Deploying Green Screen Photos in Parisian Stations
Setup of a photo device for 2 stations, generating 3,727 secured images on Amazon S3.
The challenge
The challenge for a partner agency was to offer a smooth and optimized brand activation for OPPO in high-traffic locations. It was necessary to ensure rapid production deployment with distinct visual creations per location and high-performance background removal.
Our approach
Integration of a new graphic version with specific creations for St Lazare and Les Halles. Technical optimization of heavy graphic assets (PSB/PSD files) for the application. Remote control of the machines for deployment and optimization of the green screen keying. Configuration and management of a cloud server for media backup.
The project
Deployed in the Parisian stations of Saint-Lazare and des Halles, this interactive photographic experience was designed to drive an OPPO brand activation. In collaboration with a partner agency, the team implemented a photo capture system featuring high-performance green screen keying, which was managed and optimized remotely to accommodate the heavy foot traffic of these public spaces. The technical setup included the integration of station-specific visual assets from large graphic files, alongside the configuration of an Amazon S3 server for secure media backup. Throughout the event, the installation operated seamlessly, successfully generating and processing a total of 3,727 images.
- Interactive installation
- Event activation
Results
The operation was successfully carried out at both activation locations. The setup made it possible to generate and process 3,727 images (including tests) during the event.
Results
- 3727 images generated and secured, tests included
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