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Interactive Event Activation

Sector
Tech
Period
2022

The project

Deployed in the Parisian stations of Saint-Lazare and des Halles, this interactive photographic experience was designed to drive an OPPO brand activation. In collaboration with a partner agency, the team implemented a photo capture system featuring high-performance green screen keying, which was managed and optimized remotely to accommodate the heavy foot traffic of these public spaces. The technical setup included the integration of station-specific visual assets from large graphic files, alongside the configuration of an Amazon S3 server for secure media backup. Throughout the event, the installation operated seamlessly, successfully generating and processing a total of 3,727 images.

  • AWS
  • Activation événementielle
  • Installation interactive
  • Borne / Kiosk

Behind the build

Project description

Deployment of an interactive photographic experience for the OPPO brand, installed in the St Lazare and Les Halles train stations. The setup integrated a shooting system with green screen keying.

Context and challenges

The challenge for a partner agency was to offer a smooth and optimized brand activation for OPPO in high-traffic locations. It was necessary to ensure rapid production deployment with distinct visual creations per location and high-performance background removal.

Key achievements

Integration of a new graphic version with specific creations for St Lazare and Les Halles. Technical optimization of heavy graphic assets (PSB/PSD files) for the application. Remote control of the machines for deployment and optimization of the green screen keying. Configuration and management of a cloud server for media backup.

Results

The operation was successfully carried out at both activation locations. The setup made it possible to generate and process 3,727 images (including tests) during the event.

Technologies and skills

Amazon S3, Adobe Photoshop, Green screen keying, Remote deployment

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