Interactive Event Activation
The project
Deployed in the Parisian train stations of Saint-Lazare and des Halles, an interactive photo experience was implemented for the OPPO brand, commissioned by Highlab Marketing & Technologies and facilitated by AC3 Studio. The setup relied on a green screen photo capture and background removal system, requiring rigorous technical optimization of heavy graphic files to ensure maximum fluidity in these high-traffic areas. The team managed the remote deployment of the machines, integrating distinct visual assets for each station, while configuring an Amazon S3 server for media backup. By the end of this event activation, the installation successfully generated and processed a total volume of 3,727 images.
- AWS
- Activation événementielle
- Installation interactive
- Borne / Kiosk
Behind the build
Project description
Deployment of an interactive photographic experience for the OPPO brand, installed in the St Lazare and Les Halles train stations. The setup integrated a photo capture system with green screen background removal.
Context and challenges
The challenge for Highlab Marketing & Technologies was to provide a seamless and optimized brand activation for OPPO in high-traffic locations. It was necessary to ensure rapid production deployment with distinct visual creations per location and high-performance background removal.
Key achievements
Integration of a new graphic design with specific creations for St Lazare and Les Halles. Technical optimization of heavy graphic assets for the application. Remote control of machines for deployment and optimization of green screen background removal. Configuration and management of a cloud backup solution for media.
Results
The operation was successfully carried out at both activation locations. The setup allowed for the generation and processing of 3,727 images during the event.
Technologies and skills
Amazon S3, Adobe Photoshop, Green screen background removal, Remote deployment
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